Our client, a manufacturing company has immediate employment for a self-motivated, experienced and talented BRANDS MANAGER to help with their operations.

ROLE PROFILE

The successful candidate will work closely with the marketing, advertising and sales departments to provide a sense of direction for their brand. He/ She would use marketing and industry expertise to set budgets for campaigns, organise promotional events for products and encourage brand uniformity across marketing initiatives.

DUTIES/ RESPONSIBILITIES

• Identify target audiences and devise effective campaigns
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management.
• Assist in the design of retail packaging as well as the creation of in-store marketing displays.
• Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
• Work closely with several advertising agencies to manage brand marketing campaigns
• Organise events such as product launches and exhibitions to improve the market.
• Carry out market research in order to keep up to date with customer trends, as well as try to predict future trends
• Research and analyse consumer behaviour, market trends and competitor activity.
• Establish budgets, performance specifications and sales estimates.
• Develop and implement strategies that resonate with the target market.
• Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Build brand awareness and increase brand value and profitability.
• Maintain the company’s public image through the implementation of marketing initiatives
• Make decisions about the cost of branding and analyse trends in customer spending

EDUCATION AND EXPERIENCE

• Bachelor’s degree in brand management, marketing or relevant field.
• 5 years experience working in a sales or marketing
• The person needs to be an Extrovert and have an outgoing personality

REQUIREMENTS

• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
• Degree in marketing or a related field
• Experience in Traditional and Digital Marketing
• Customer Service Oriented

To apply kindly send your CV to: brmgr.pjkt@gmail.com