Our client, a reputable company within the cement manufacturing industry is looking for a highly proactive and goal-oriented Marketing Officer to assist with the operations of the company.

ROLE PROFILE

The successful candidate will be responsible for driving brand awareness and engagement among key stakeholder segments with a focus on executing strategies to increase the company’s visibility and preference within the target market. He / She will also perform the following duties:

 DUTIES/RESPONSIBILITIES:

• Develop and implement a comprehensive brand awareness campaign targeting block makers.
• Monitor and analyse campaign performance, provide regular reports on key metrics and make adjustments where necessary.
• Organize and attend marketing events and activities to raise brand awareness and showcase the company’s products.
• Contribute to the development and implementation of effective marketing strategies to achieve the company’s brand growth objectives.
• Collaborate with the Marketing Manager to oversee the day-to-day operations of the marketing department.
• Enhance social media engagement across LinkedIn, Facebook, and Instagram with a focus on engagement.
• Develop and execute internal communication strategies to foster brand advocacy among employees.
• Plan and execute advertising and promotional campaigns across various media channels, including social media and print media.
• Liaise with internal and external stakeholders, as well as vendors, and block makers to ensure the successful execution and promotion of marketing initiatives.
• Monitor the performance of marketing activities and campaigns while evaluating their success using relevant metrics and analytics.
• Prepare compelling marketing content for various publications and oversee its distribution to target audiences.
• Conduct market research to identify opportunities for product promotion, brand enhancement, and business growth.
• Collaborate closely with cross-functional teams to ensure product alignment and effective execution of brand initiatives.
• Foster a cohesive teamwork environment to drive collective success.
• Collaborate with relevant stakeholders to create effective strategies that drive brand awareness and promote engagements.
• Touch base across all departments within the company to facilitate effective teamwork and productivity.
• Ensure the maintenance and proper use of company-assigned electronic devices i.e., Laptop and accessories, Mobile phone, MIFI etc.
• Perform any other duties as assigned.

EDUCATION/EXPERIENCE

• A minimum of a Bachelor’s Degree in Marketing, Communications or any related field from a recognized institution.
• A minimum of 3 years of relevant working experience.
• Must have proven experience in Brand Management, Marketing, or Advertising.

 REQUIREMENTS

• Must have a solid knowledge of marketing techniques and principles.
• Must have a thorough understanding of social media and web analytics.
• Possess excellent knowledge of MS Office and marketing software.
• Possess good data-gathering, analysis and reporting skills.
• Ability to work through complex issues and challenges.
• Must have a good understanding of market research techniques, statistical and data analysis.
• Exhibit creativity and commercial awareness with a passion for building strong brands.
• Must have a strong understanding of social media platforms and digital marketing strategies.
• Ability to work independently and as part of a team.
• Excellent organizational and multi-tasking skills.
• Excellent communication and interpersonal skills.
• Ability to be tactical, proactive and pay attention to details.
• Ability to organize and supervise team members.
• Possess high emotional intelligence and effective leadership skills with the ability to motivate team members.
• Must be persistent and dependable with good time management skills.
• Ability to provide effective feedback.
• Must be willing to travel across the country.
• Must have credible and reliable connections with professional associations, advertising agencies, regulatory bodies and the media.