Our client, a leading provider of renewable energy solutions, is seeking a driven and results-oriented Sales Officer to join its growing team.

 ROLE PROFILE

The ideal candidate will be responsible for driving business development, market penetration, and revenue growth across French-speaking West and Central African markets. The role focuses on promoting renewable energy solutions, including solar power systems, hybrid solutions, and photovoltaic technologies to commercial, industrial, and public-sector clients.

The ideal candidate is a French-speaking sales professional with strong industry knowledge, regional market experience, and a track record of meeting or exceeding sales targets.

 DUTIES/RESPONSIBILITIES:

Sales & Business Development

• Identify, prospect, and convert new business opportunities across Francophone Africa
• Manage the full sales cycle from lead generation to contract signing and post-sales follow-up
• Conduct market segmentation, customer profiling, and territory mapping to support strategic growth
• Deliver persuasive sales pitches, product demonstrations, and technical-commercial presentations to clients

 Client Relationship Management

• Build and maintain strong long-term customer relationships with key accounts, distributors, EPCs, government agencies, and corporate buyers
• Provide professional support on product selection, system design options, and energy cost optimisation
• Ensure high client satisfaction and promote repeat business

 Market Intelligence & Reporting

• Monitor emerging opportunities, competitor activities, and industry trends across the region
• Provide weekly and monthly sales reports, forecasts, pipeline updates, and market insights to the Country Manager
• Recommend strategies for market entry, pricing, distribution expansion, and product positioning

 Collaboration & Stakeholder Engagement

• Work closely with engineering, logistics, customer service, and finance teams to ensure seamless execution of orders
• Support marketing teams in organising product promotions, exhibitions, and digital campaigns in Francophone markets
• Liaise with government bodies, regulators, and energy agencies when required
• Perform any other duties as assigned by the Ghana Country Manager or the senior management team

 EDUCATION/EXPERIENCE:

• Must have a minimum Bachelor’s degree in Business, Engineering, Renewable Energy, Marketing, or a related field
• Fluency in French and English (spoken and written) is mandatory
• Proven ability to meet or exceed sales targets in multi-country environments
• Strong network within Francophone West & Central African markets is an added advantage

 REQUIREMENTS

• Strong understanding of solar PV (Photovoltaic) systems, hybrid solutions, inverters, batteries, and energy efficiency solutions
• Excellent negotiation, presentation, and relationship management skills
• High level of professionalism, self-motivation, and cultural awareness
• Ability to travel frequently across the Francophone Africa region
• Proficiency in Microsoft Word, Excel, PowerPoint, and CRM tools
• Ability to work independently, demonstrate flexibility, and respond effectively to dynamic market conditions
• Must possess strong analytical, reporting, and communication skills
• Must possess a team spirit and ability to interact with diverse stakeholders in a multicultural context