Vacancies

RETAIL SALES REPRESENTATIVE

full-time Greater Accra 21 Aug 2024

Our client a leading cement manufacturing company is seeking to hire an experienced individual to assist with the operations of the factory as a RETAIL SALES REPRESENTATIVE.

ROLE PROFILE

The successful candidate will be responsible for maximizing customer satisfaction of cement distributors and retailers within a particular region. He / She must develop and maintain strong relationships with cement distributors and retailers by adding value to their business as well as performing the following duties:

 DUTIES/RESPONSIBILITIES:

  • Collaborate with the Senior Sales Representative to develop effective sales strategies and a go-to-market plan to achieve sales targets.
  • Analyse market trends, customer preferences and competitors to formulate effective sales approaches.
  • Coordinate with the Sales Trainer to identify training needs of distributors and ensure they are adequately supported to promote product knowledge and sales proficiency.
  • Conduct product training sessions for retailers and distributors to improve their understanding and selling techniques.
  • Ensure availability of trucks at the plant to deliver distributor orders promptly and efficiently.
  • Monitor order fulfillment and resolves any logistics-related issues promptly.
  • Maintain a high level of customer satisfaction among distributors and retailers by addressing their needs and resolving issues promptly.
  • Address customer queries, concerns and complaints promptly and professionally.
  • Market the specified target number of bags monthly through the distribution channel.
  • Develop and manage a target number of distributors who consistently purchase the minimum number of bags per month.
  • Provide ongoing support and assistance to distributors to enhance their performance.
  • Collaborate with the team to achieve the region’s EBITDA targets through effective sales and distribution strategies.
  • Assess progress and implement corrective actions as needed to ensure goal attainment.
  • Recruit, manage, and develop Market Developers to aggregate sales for distributors, manage retail availability, and gather market information.
  • Provide coaching and development opportunities to enhance the team’s performance
  • Manage credit-related activities, including customer credit limits, cash collection, and weekly account reconciliation.
  • Monitor credit risk and take appropriate measures to mitigate potential losses.
  • Collaborate with the marketing team to develop marketing strategies and ensure their successful execution in the assigned region.
  • Support the implementation of marketing campaigns and promotional activities.

EDUCATION/EXPERIENCE

  • Bachelor’s degree in Marketing, Business Administration or a related field from a recognised institution.
  • Minimum of 3-5 years of relevant working experience as Sales Representative, or similar role with an FMCG company.
  • Should be an expert in managing distribution channels

 REQUIREMENTS

  • Should have knowledge of Microsoft office (word, excel, PowerPoint).
  • Must have good data-gathering and analysis skills.
  • Must be goal-oriented with a track record of meeting and exceeding sales targets.
  • Should be able to work through complex issues and challenges.
  • Must be goal-oriented with a track record of meeting and exceeding sales targets.
  • Should have expertise in managing distribution channels.
  • Must have the ability to negotiate customers, distributors to secure favorable deals.
  • Should have the ability to manage customer credit limit and manage cash collections.
  • Should have a strong strategic thinking and planning abilities to develop comprehensive sales strategies and go-to-market plans.
  • Should have excellent interpersonal and critical thinking skills.
  • Should be tactical and proactive.
  • Should be well-organised and diligent.
  • Must have strong problem-solving skills.
  • Should have excellent oral and written communication skills.
  • Must have the ability to pay attention to details.
  • Should have the ability to work independently and collaboratively with cross-functional teams.
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