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MARKETING PR SPECIALIST

full-time Cantonments 04 Apr 2024

Our client, a consumer electronics manufacturing company is looking for a dynamic, self-motivated, and experienced MARKETING PR SPECIALIST to help with the operations of the company.

ROLE PROFILE

The successful candidate will be responsible for developing and executing strategic marketing and public relations initiatives to enhance the company’s mobile brand awareness, promote their products and services, and engage with target audiences. He/she will also perform the following duties.

DUTIES/RESPONSIBILITIES

  • Develop and implement comprehensive Marketing and Public Relations (PR) strategies to effectively promote the company’s mobile phone brand and products/services.
  • Build and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage and maximize exposure.
  • Create engaging press releases, media pitches, and other public relations materials to effectively communicate key messages and announcements.
  • Coordinate and manage press events, product launches, and promotional activities to generate buzz and media interest.
  • Monitor media coverage and analyze public relations metrics to measure the effectiveness of public relations, campaigns and identify areas for improvement.
  • Collaborate with internal teams, including marketing, sales, and product development, to align public relations efforts with overall business objectives.
  • Stay up-to-date with mobile phone industry trends, market insights, and competitor activities to identify public relations opportunities and potential risks.
  • Act as a spokesperson for the company and handle media inquiries in a professional and timely manner.
  • Manage public relations budgets, expenses, and vendor relationships to ensure cost-effective public relations initiatives.

EDUCATION/EXPERIENCE

  • A minimum of a Bachelor’s degree in Marketing, Communications, Public Relations or related field.
  • Must have a minimum of 2-3 years working experience as a Marketing Public Relations Manager or similar role.
  • Must have a relevant work experience in the mobile phone industry.

REQUIREMENTS

  • Must have a strong understanding of Public Relations principles, practices and techniques.
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.
  • Proficiency in Public Relations software/tools and Microsoft Office Suite.
  • Must have a solid media relations skill and a network of media contacts.
  • Must be a creative thinker with the ability to generate innovative public relations ideas and campaigns.
  • Strong project management and organizational skills, with the ability to multitask and meet target deadlines.
  • Ability to build and maintain relationships with various stakeholders.
  • Ability to work within budget.
  • Ability to handle emerging issues of contention that may occur in the organisation.

 

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